Hi! I ‘m Daniel Tan, a marketing professional based in NYC.
I am passionate about brand storytelling and consumer research.
I’m currently a Data Strategist at Droga5 (Accenture Song).
I’ve previously worked as a Jr. Data Strategist at Translation LLC, where I started my agency life tracking campaign performance for Beats by Dre.
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Using data tools to validate, measure, and champion smart and resonant brand strategy.
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Applying qual and quant methods to get to the heart of consumer psychographics and sentiment.
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Identifying the “why” and “why it matters” behind our social spheres, and quantifying impact.
I am a recent graduate of NYU Gallatin, where I designed an individualized major straddling business, media studies, and critical theory.
I’m especially interested in visual studies, cultural production, and digital social spheres.
In my spare time,
I cultivate extensive eBay watchlists of vintage items
I document my life through Spotify playlists
and I try my hand at film photography, as seen below:
