Synopsis:

For my final project in my Practicum in Fashion Business course, we were assigned to revive a fashion business that has become defunct and to adapt the business to today's milieu. I opted to hybridize e-Comm/styling platforms Svpply and Polyvore and reinvent them as a capsule closet app. Given the rise of e-Comm apps (i.e. Depop) and a zeitgeist of "identity fatigue," Capsule will offer a reprieve that encourages curation over consumption.

Skills:

• Market research 

• Target segmentation 

• Cultural strategy

• Deck building